GENRE PECULIARITIES OF WEB-MEDIATED COMMUNICATION AS A MEANS OF INTERCULTURAL COMMUNICATION

The article is devoted to the issues of global Internet system as a means intercultural communication, definition general concept web-mediated its functions, features and types in modern world, which have introduced new forms dialogue interaction into socium. Having stepped across national borders uniting world’s information resources single system, has become communication with own specific genres, defined conditions factors derived from technological multilinear means. Currently, online platforms represent major for communities communicate globally, provide news coverage, exchange ideas, share data knowledge, study fun. In this context, research genre characteristics peculiar utmost relevance, cultural practice between diverse cultures are essential tools promoting mutual understanding, learning exchange. Since there multiple approaches defining genres focus was on revealing their affect communication. It shown that based factor, characteristic being increased complexity multi-dimensionality, creolization, responsiveness interactivity well enormous user outreach, accessibility, autonomy hypertextuality.